The logo family.
All approved variants. Never create variants outside this set, never recolor, stretch, rotate, or add effects.
Gradient + Dark Text
Primary logo. Use on white and light backgrounds.
Gradient + White Text
Preferred on dark and navy backgrounds.
Solid Blue
One-color applications on light backgrounds.
Blue + White Text
One-color mark with white text for dark backgrounds.
All Dark
Grayscale and single-color print on light backgrounds.
All White
Reversed usage on photography and dark surfaces.
Logomarks
Gradient Logomark
Primary icon. Avatars, favicons, app tiles.
Gradient Logomark — Light
Softer gradient for dark backgrounds.
Blue Logomark
One-color icon on light backgrounds.
Dark Logomark
Grayscale icon on light backgrounds.
White Logomark
Reversed icon on all dark backgrounds.
Protect the mark.
✓ Always
On lightOn dark- Use only the approved variants on this page
- Keep clear space equal to the height of the “g” on all sides
- Scale proportionally — minimum width 120 px digital / 30 mm print
- Choose the variant with the strongest contrast for the background
✗ Never
StretchedRecoloredLow contrastRotated + effects- Recolor, add gradients, shadows, or outlines
- Stretch, condense, rotate, or crop the logo
- Place the dark logo on dark or busy backgrounds
- Redraw the mark or set the wordmark in another font
The palette.
Blues carry the brand; orange is reserved for accents and calls to action. Click any swatch to copy its hex value.
Supporting tones
Brand gradients
Primary gradient — 135°, #14507F → #1D6BA6 → #4E93C8. Heroes, logomark, premium surfaces.
Accent gradient — 135°, #F97316 → #FB923C. Buttons and calls to action only.
Two typefaces. No exceptions.
Both are open-source and free for commercial use under the SIL Open Font License.
Headlines · Sora
Aa Bb Cc 0123
Big-league buying power for the businesses that build America.
Weights: SemiBold 600, Bold 700, ExtraBold 800. Use for headings, buttons, stats, and navigation.
Body · Inter
Aa Bb Cc 0123
GPS gives businesses free access to pre-negotiated national contracts, so you pay what the largest enterprises pay.
Weights: Regular 400, Medium 500, SemiBold 600, Bold 700. Use for body copy, forms, and captions.
Need something not on this page?
Co-branding requests, additional formats, or usage questions — ask before improvising.
Contact the GPS Team